Financial advisers come in many shapes and sizes with various approaches and value propositions to suit their clients and business goals. Yet, all share typical dynamics. Beyond the need to be profitable enough to survive, they need to:
- Manage business risk and compliance
- Manage client capacity and cost to serve
In other words, they all need to create conditions where business risk is low, costs are controlled, and where there is an ability to scale capacity, revenue and profits.
When managing these dynamics, the key focus should be creating value and minimising waste. For most advisers, there is excessive time spent on compliance and investment management relative to the value their clients perceive they get from their adviser. Therefore, they are consuming unrewarded time costs and throttling the capacity of the business to scale.
The most common and widely adopted approach to making efficiency gains has been embracing technology. Technology has helped, and will continue to, advance the automation of administration and reporting. However, technology adoption is only part of the answer because it does not alone keep pace with compliance cost pressures and does not deliver a competitive advantage.
Adopting managed accounts and specialist portfolio management services is the second area of efficiency potential rapidly gaining traction with advisers. Yet only some are fully realising the potential benefits. The barriers are the narrow mandate selections of many managed account providers and the resulting narrow investment solutions available. For advisers, these limitations lead to SoA/admin complexity, limited FUM allocation and the management of an unwieldy quantity of providers. Effectively, efficiency gains are not realised because managed accounts are being used by advisers like traditional investment wraps or platforms.
A model with more success levers
The Dynamic Asset managed account solution provides advisers with new levers to develop a revised business model. Their solution, developed by advisers for advisers, helps maximise the time advisers have to focus on their core strengths and value – client activity, lead generation, lowering operational costs and minimising compliance risk.
The solution is comprised of:
- Portfolios with a range of differentiated mandates to suit all investor needs.
Five multi-asset / multi-manager portfolios that work to specific mandates across short, mid and long-term timeframes. They are suitable for retail super and non-super investments. The outcome of the whole-of-client solution for both advisers and clients is far simpler and less time-consuming to manage.
- Implementation tools
The unique Dynamic Asset Portfolio Construction Tool enables advisers to blend portfolio allocations to target investment goals over various timeframes. It dramatically simplifies reviews and SoA production and provides a significant time-saving efficiency gain. - Active portfolio management
Portfolios are managed by a specialist portfolio manager using a forward-looking Dynamic Asset Allocation approach and overseen by a well-credentialed investment committee. The portfolios have broad asset allocation ranges to utilise the full range of assets available in the market, which are selected based on expected future asset performance rather than historical asset class performance. Outsourcing portfolio management to specialists adds valuable knowledge and skills to assist advisers with their client portfolios, saving time and unlocking capacity constraints and scalability. - Transparent reporting
Dynamic Asset portfolio reporting provides comprehensive detail with significant transparency. This can be automated and white-labelled to keep clients informed and reduce an adviser's time explaining portfolio details. - Inherently low compliance risk
One of the core aims of increasing compliance has been to ensure that whatever an adviser does is in the client's best interest. By blending different goals-based portfolios, an adviser can easily and precisely build portfolios to match the client's goals and circumstances, which by design is inherently compliant. - Easy platform access
The Dynamic Asset Managed account solution is available on HUB24 and Mason Stevens platforms.
At a time of rapid change and uncertainty in the economy and financial markets, advisers must use every lever to ensure future business success.
Contact Dynamic Asset to learn how easy it is to apply new levers to your business.
RELATED CONTENT
- Case Study: Lynette Murray, ActonAdvice
- Investment solutions vs products: There's one that changes the game
