How to link portfolio management to client goals

There are tremendous benefits available to financial advisers and their clients by linking portfolio management directly to client goals.

Financial Advisers all know what investing looks like. Advisers know the different ways portfolios can be structured and how markets will generally do under various conditions. Advisers typically aim to develop investment portfolios that give their clients certain returns over the lifetime of their investment. However, the underlying dynamics have changed.

Traditional methods align investment with risk tolerance

Currently, the approach used by most advisers to develop portfolios is set according to the investor's risk profile. The approach has two key challenges:

  1. Risk profiling does not necessarily align with the investor's actual financial needs
  2. A Strategic Asset Allocation approach that matches the chosen risk profile is developed on backwards-looking data and remains mostly static regardless of market conditions.

In other words, investment management is not matched directly to the future financial needs of clients. Also, the investment methodology treats market volatility or periodic loss of capital as an acceptable side effect. The problem for advisers is that clients don't tend to agree.

In 2023, the investment environment has changed 

After several decades of falling inflation and interest rates, the cycle has changed. Today's economic environment has reframed the outlook for asset classes across returns and risk.

Past decades of low inflation and interest rates combined with global geo-political stability fed market efficiency that supported market-wide growth in equity values and predictable bond yields. The 60/40 portfolio was in its element.

Today, equities are being repriced, and bonds are no longer a safe haven. Risk management is the new frontier for portfolio managers. The Future Fund Chairman, Peter Costello, has warned that the success of the Future Fund, and others, will depend on how effectively managers read the changes and adapt.

The Solution - Goals Based Investing

Over time, investor expectations have changed. They want more control, greater certainty and the ability to fully understand how their investments are managed and the value for money that their adviser provides.

Goals Based Investing is an investment approach that aligns the investment target with client goals. It completes the cycle of Goals Based Advice. It allows the client to better understand the direct correlation between their investment and their objectives and to engage more meaningfully with their adviser on what matters to them.

So, what are investors looking for? Moreover, how can advisers help them achieve their short, mid and long-term goals in a way that makes sense to them?

 

Dynamic Asset Allocation and Managed Portfolios

One of the most significant advantages of a true-to-label Goals Based Investing approach is that assets are allocated actively or dynamically, according to market, asset class and investment foresight. It is both predictive and reactive in nature. In a Goals Based investment portfolio, all investments must each suit a purpose in achieving the stated goal; otherwise, they are omitted.

A simple enough idea, but managing portfolios using Dynamic Asset Allocation requires the expertise and time of a dedicated portfolio management team.

The following examples demonstrate how Dynamic Asset (the business) has developed Goals Based Investment portfolios to meet investor goals across growth, income and risk.

Advisers would typically mix and match goals-based portfolio allocations to align with the precise goals of each client.

 

Short-term, lower-risk investments

The Dynamic Asset Cash-Plus portfolio is a cash flow/liquidity-orientated portfolio constructed to provide for capital or liquidity requirements between 3 and 12 months. It is designed to replicate Term Deposit rates after fees to help manage the otherwise cumbersome process of managing and rolling over term deposits.

This portfolio only uses safer, short-term investment opportunities with minimal volatility while providing Term Deposit levels of income.

Comparatively, the Dynamic Asset Short-term portfolio may be used for periods of 1-3 years. It is cash flow/liquidity orientated, providing capital or liquidity requirements for this period.

Unlike the Cash-Plus portfolio, the Short-Term portfolio uses a slightly more comprehensive range of low-volatility assets that aims to provide a modestly higher level of return while still maintaining appropriate levels of risk.

These two portfolios are suited to clients looking for a way to maintain a short-term liquid asset pool without taking substantial risks in investment. They like to know precisely what they are saving for, the duration of saving required, and how much volatility they are comfortable with.

When clients seek to invest over an extended period without necessarily preparing for retirement or the long term, a broader investment mix is paired with a slightly higher level of volatility. Portfolios such as the Dynamic Asset Mid-Term Portfolio allow investors to grow their capital over a three to five-year period, with a risk target of less than 6% and a return target of CPI +2% (net of fees).

 

Building and Protecting Wealth

Although shorter-term investments are essential to your clients, long-term investments are where the bulk of an adviser's investment portfolios usually lie. These can be accumulators looking to build their wealth over time or retirees looking to protect their capital for the long haul.

Portfolios such as the Dynamic Asset Long Term Wealth Protector Portfolio focus on managing volatility and downside risk, with capital volatility targets of less than 6%. The objective of these portfolios is to generate 60% of its return target through income and 40% through growth while still offering a safeguard from significant changes in the market and negative returns. As the name suggests, the Protector portfolio is designed to protect money for the future for risk-conscious investors by using a mix of principally defensive and alternative investments.

A portfolio such as the Dynamic Asset Wealth Builder Portfolio suits those with higher investment outcome needs and are comfortable with a higher level of risk. For example, it often suits accumulators with long timeframes to work with, investors that need to boost returns to achieve their long-term goals or investors that want to borrow to invest.

Building wealth, as we all know, is associated with higher growth levels, volatility, and risk.  This outcome-orientated nature of this portfolio focuses on achieving those high levels of growth while still managing capital volatility targets of less than 11%. The Wealth Builder portfolio is recommended for periods greater than seven years and uses growth and alternative investments predominantly.

Dynamic Asset Portfolios are typically blended rather than used independently, allowing the adviser to be client focused and customise each portfolio to align with their goals. Client communications, portfolio construction and reporting are simpler and more streamlined, referring to actual portfolio benchmarks rather than traditional market benchmarks. By understanding the nature of their reasons for investing, as well as providing your client with a diverse mix of risk-aware investment options, you are showing them there is a new, better way of investing. 

The Benefit of Managed Portfolio Services

As described earlier, the resources, expertise and time required to manage Goals Based Investing Portfolios using Dynamic Asset Allocation are substantial. This is where Managed Portfolio Services provide the solution.

With a Managed Portfolio Service, such as that provided by Dynamic Asset, the adviser can use the tools and resources of Dynamic Asset to allocate client investments to one or more of the Dynamic Asset Portfolios. The portfolio mix is adjusted based entirely on their financial goals.

Dynamic Asset then manages the investment portfolios using Dynamic Asset Allocation. They do so through their highly experienced investment committee, portfolio manager and administration services, under which the funds are primarily managed dynamically as individual Managed Discretionary Accounts.

The benefits of outsourcing using a managed discretionary account are:

  • Time saved on investment research and allocation
  • Tools for professional portfolio construction to match each client's goal
  • Time saved on chasing authorities from clients and executing orders
  • Dynamically managed investments designed to provide outcome-driven returns, not market-linked returns, improve the likelihood of superior risk-adjusted returns.

As client expectations continue to evolve and escalate, finding ways to offer better value is the critical question for every financial adviser. Goals Based Investing deployed through a Managed Portfolio Service is a compelling solution.

Discover more about our Adviser investment strategy.

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